This article examines the complex and powerful relationship between the internet and public history. It explores how public history is being experienced and practiced in a digital world where ‘you’ – both public historians and laypeople – are made powerful through using the world wide web. Web 2.0 is a dynamic terrain that provides both opportunities and challenges to the creation of history. While it may facilitate more open, democratic history making, the internet simultaneously raises questions about gatekeeping, authority and who has the right to speak for the past. Though the web provides new avenues for distributing historical information, how these are used and by whom remain pressing questions.