The National Archeological Museum of Reggio Calabria (MArRC) – which is dedicated to the history of the Magna Graecia and the culture of its people - is one of the twenty big italian museums - has recently undergone a major renovation; this renovation included non-interactive 3D digital restorations of several items, and thirty interactive multimedia systems in the form of Kiosks. Two solutions are typically chosen whenever someone need to start the design of an interactive Kiosk: the “digital flip book”, skeumorphism that mimics the physical book, and the “Content Management System”, mostly following a “What You See Is What You Get” approach. Both solutions have shortcomings, as the “flipbook” is out of place when the visitor is standing up in a potentially busy public area, and commercial Content Management Systems need too much work to support tens of non-networked kiosks. We' briefly describe the current exhibition and its multimedia systems, how we managed to organize all the original content in a hierarchical Abstract Content Tree, and how we used that data structure to generate installable App Kiosk packages.