Grounded action is the application and extension of grounded theory for the purpose of designing and implementing practical actions such as interventions, program designs, action models, social and organizational policies, and change initiatives. Grounded action was designed by the authors to address the complexity and multi-dimensionality of organizational and social problems and issues. It extends grounded theory beyond its original purpose of generating theory that is grounded in data by providing a means of developing actions that are also grounded (systematically derived from a grounded theory). URN: urn:nbn:de:0114-fqs0303271