Taking the theoretical framework provided by some approaches situated within the cognitive analysis of public policies, such as the Advocacy Coalition Framework, as its point of departure, this article deals with audio-visual policy as a case study of the constructionof a European public policy that has successfully managed to face up to globalising tendencies. Circumscribing the same thing in the case of France, it starts from the premise that European audio-visual policy has been a national policy that has managed to Europeaniseitself through the resources mobilised by a “coalition of cause” favourable to that policy.