This is a reflexive article which explains other possibilities and acknowledgements to the use of the visual image in the new ways of communication used at school, through the development of some strategies of action related to the contemplation and the image production: first, negotiate the tendency to the images transmission as a transparent reflecting suggested reality; secondly, to go beyond the interpretation of the images in terms of the negative or positive; and finally, to consider the importance of visual arts in school in the construction of the individual. Based on this reflection some essential concepts are developed about the image as a component of subjectivity since distinctive features that reveal more about its content rather than its definition. The article concludes by outlining the need to build new pedagogical practices, in which beyond promoting the compliance of established academic programs other conditions are built to understand the image as a comprehensible occurrence through the cultural visual-visual arts relationship.