In this paper we investigated the sources of “Buy Romanian” attitude. Weformulated three constructs namely Buy Romanian, nationalism andinternationalism and we measured them by developing three scales. Thescales were included in a questionnaire that was administered to 110respondents. Performing statistical analysis, the results showed us that BuyRomanian is influenced by the general opinion toward the Romanianproducts and by nationalism orientation. There is no correlation among BuyRomanian and internationalism. These findings are useful because in orderto stimulate buying behavior of Romanian products by Romanian consumers,it is necessary to spot the deepest motivations.