This article examines the personal caricatures of the intellectuals that were published between 1900 and 1920 in the cultural magazines of Bahía Blanca, a southwestern town located on the argentine province of Buenos Aires. In this manner, we will analyze the representations that these agents built of themselves based on the articulation between the textual and visual elements that magazines made possible. The impressed image –specially, the caricature whose fascination on the readers favoured the emergence and the existence of these editorial projects- and the literary or journalistic texts, contributed to construct a representation of the new “intellectuals” and their internal differences as the professionalization process developed and the cultural field took form which its local features.