“Incentivized Sustainable Mobility” is a conceptual business model which involves four stakeholders: citizens, municipalities, commerce and mobility services. A platform named “ISUMO” (Incentivized Sustainable Mobility) provides technological support to this business model, integrating a set of metaservices that unifies the existing ICTs of transportation plus a unique patented QR-based (Quick Response) low-cost charging device for electric vehicles. Essentially, the system tracks and registers citizens’ transportation activities (anonymously and voluntarily) and evaluates each through a scoring system while their ecological footprint is calculated. Afterwards, citizens are able to exchange their accumulated points for discount QR coupons, to be redeemed in the associated commerce in order to purchase their products or services. The breakthrough of this business model is that it enhances awareness of sustainable mobility practices, increasing their attractiveness as perceived by the stakeholders with diverse benefits; citizens (and indirectly, the municipalities) initiate a new consumption pattern of “coupons culture” linked to sustainable mobility, the urban economy is stimulated, and the use of mobility services grows, providing a new business opportunity regarding electric vehicles. It is expected that continuous exploration of the model and implementation will contribute to sustainable social and economic development aiming at CO2 emissions reduction, headline targets of the Europe 2020 strategy.