The spatial dimension appears as a fundamental to board the urban employment generation topics. The space plays a key role on the location decisions made by the agents due to not all places offer the same levels of utility and profitability. The existence of a number of advantages in certain places such as the agglomeration, economies of scale, variety, and accessibility among others, may contribute to explain why and where urban employment is generated. From a theoretical model of preferences for variety, data analysis space exploration (ESDA) and spatial econometrics, it is shown how such spatial advantages can affect the employment generation using Bogot´a as a case study.