Field assessment plays a key role in the evaluation of the energy access modalities and of the socio-economic features that may influence the beneficiaries’ choices and preferences in the adoption and use of an energy technology. This work presents the findings of a survey conducted during the implementation of a cooperation project in the Logone Valley (Chad/Cameroon). After an initial period of promotion of an improved cookstove (ICS), a survey was conducted that was aimed at identifying different beneficiary groups, matching their preferences and cooking habits to the technology proposed, in order to best tailor the scaling-up strategy. In-depth analysis of the data gathered identified two household-user behaviors and the relative influencing features: in the urban area, the increased adoption rates confirmed the appropriateness of the technology proposed and its sustainability, whereas in the rural area, ICS use was not perceived by the final users as advantageous and lower adoption rates were observed. Thus, due to the outcome of the survey, the project action was re-oriented in order to achieve a higher impact on the territory and on the population.