Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications.
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Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications.

Guidry, Jeanine P D;Carlyle, Kellie E;LaRose, Jessica G;Perrin, Paul;Messner, Marcus;Ryan, Mark;
emerging infectious diseases 2019 Vol. 25 pp. 179-180
275
guidry2019usingemerging

Abstract

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.

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DOI:
10.3201/eid2501.180824

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ID: 18111
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