The paper presents the concept that seems to be getting more and more bigger, namely electronic commerce. The theme is a debate about what the world of commerce means and attracts through its timeliness. Entry into the third millennium has triggered one of the greatest changes in our daily lives - the move towards an Internet-based society. But one of the most significant changes is manifested in the way business is conducted, especially in the way to lead and manage markets and in the way to trade.