The telecommunications sector is going through an interesting phase in its evolution. Cellular mobile service providers have been at the root of the massive expansion in the number of subscribers and usage. Since last year the pace of growth has slowed down and it is increasingly clear that revenues from voice services alone will not be sufficient. The action has now moved to data. In fact, mobile service providers have seen a rapid increase in their revenues from data. Data, however, is more complex than voice. The key challenges are explored here.