This paper is based on the research prior to my applying for the post of Assistant Professor in the Public Relations Department of the Social Communication School at the Universidad Central de Venezuela. Its aim is to contribute to the understanding of the digital logic implications in the contemporary organizations´ communications, and to collaborate, from an epistemic point of view, with its projected meaning in the communications area. In this sense, digital logic is defined as the dynamic organization resulting from user interaction, technology, practices, attitudes and values that develop at the same pace as the cyberspace. The main finding was that digital logic is a valuable model to characterize current communicational mutations, because it helps describe a scenario, where communicational bidirectionality prevails, and the network structure empowers the rebirth of self-protagonism. It is the self-organized feature from the digital platform, which encourages new organizing principles like collaborative intelligence and meritocratic order, centered on content relevance.