<!-- @page { margin: 2cm } P { margin-bottom: 0.21cm } --> <p style="margin-bottom: 0cm; font-style: normal; line-height: 120%; text-decoration: none;" lang="pt-BR" align="justify"><span style="color: #000000;"><span style="font-family: Times New Roman,serif;"><span style="font-size: small;">The demand for special coffees has been constantly increased, representing about 2% of the aggregate demand for coffee in Brazil. There is a small number of studies analyzing concrete experiences of participation of economic agents in this segment. The objective of this study was to analyze economic aspects, risks, and opportunities of participation in this market segment. This process was analyzed considering the institutional environment, as well as transactions characteristics among production, processing, and distribution agents. A price and cost research was performed in those spheres. The results showed the existence of profitable opportunities. In the analyzed case, the participation of special coffees has increased in the market, from 2002 to 2006.</span></span></span></p> <p style="text-indent: 1cm; margin-bottom: 0cm; font-style: normal; line-height: 120%; text-decoration: none;" lang="pt-BR" align="justify"> </p> <p style="margin-bottom: 0cm; font-style: normal; line-height: 120%; text-decoration: none;" lang="pt-BR" align="justify"><span style="color: #000000;"><span style="font-family: Times New Roman,serif;"><span style="font-size: small;">KEY-WORDS: <em>Coffea arabica</em>; market segment; margins<em>.</em></span></span></span></p>
<!-- @page { margin: 2cm } P { margin-bottom: 0.21cm } --> <p style="margin-bottom: 0cm; font-style: normal; line-height: 120%; text-decoration: none;" lang="pt-BR" align="justify"><span style="color: #000000;"><span style="font-family: Times New Roman,serif;"><span style="font-size: small;">A demanda por cafés de qualidade é cada vez maior, representando, aproximadamente, 2% de todo o café consumido no Brasil. Existem poucos estudos que analisam experiências concretas de participação dos agentes econômicos nesse segmento. O objetivo do estudo foi analisar aspectos econômicos, riscos e oportunidades da participação de empresas neste segmento de mercado. Para esta análise, consideraram-se o ambiente institucional e as características das transações entre agentes de produção e o processamento e distribuição, com coleta de preços e apropriação de custos. Os resultados apontam para um espaço de oportunidades atraente. No caso analisado, ampliou-se a participação no mercado de cafés de qualidade, entre os anos de 2002 e 2006.</span></span></span></p> <p style="text-indent: 1cm; margin-bottom: 0cm; font-style: normal; line-height: 120%; text-decoration: none;" lang="pt-BR" align="justify"> </p> <p style="margin-bottom: 0cm; font-style: normal; line-height: 120%; text-decoration: none;" lang="pt-BR" align="justify"><span style="color: #000000;"><span style="font-family: Times New Roman,serif;"><span style="font-size: small;">PALAVRAS-CHAVE: <em>Coffea arabica</em>; segmento de mercado; margens.</span></span></span></p>