The article is devoted to the issue of theoretical and methodological principles and key provisions of the discourse of gender inequality in feminine sociology. It has been stated by the author that the analysis of the ideological aspects of gender discourse, which appeared at the XXI century, is oriented to the search of contemporary gender ideology of egalitarianism and tolerance that would take root in the mentality of different societies. Analysis of ideas of different ideologies and cultures suggests that any ideology can only perform a positive function when it is based on the values of the culture. Otherwise it does not receive social support. The study of the ideological aspects of gender discourse in feminist sociology has shown that in the process of gender socialization man and woman should pass pre-ideological (before adulthood) and post-ideological stages. In such situation, gender orientation values are formed in several ways (legal, economic, religious), gender norms influence the assimilation and evaluation, and only subsequently change the gender behavior and gender acquiring competence. It has been stipulated in the article that the modern world is characterized by multivariate cultures and patterns of gender socialization. In feminist sociology it has been decided to allocate three basic types of gender ideologies and their corresponding patterns of gender socialization: a) patriarchal gender ideology and socialization, which are characterized by a lack of awareness, significant changes, a sense of continuity of life, self-mastery behaviors that meet all standards of culture; b) modernist gender ideology and socialization, characterized by such prevailing model of behavior as the adoption of new norms of behavior, activity and independence in women’s behavior, adults can learn from children, children try to develop their own style of behavior that is different from the behavior of their parents, conflict of generations, lots of social mobility; c) contemporary gender ideology and socialization, characterized by the fact that the future for both sexes is unpredictable and uncontrollable, the lack of understanding between parents and children; gender differences standards for parents and children. For modern ideology and gender socialization patterns characteristic have also been found out from multivariate stereotypes of gender relations (patriarchal, feminine, eclectic and partnerships), lack of a clear prevalence of gender stereotypes and combinations.