The main approaches to the professional motivation formation in the system of education in the physical culture шт. high educational institutions have been determined in the article. Content of programs, textbooks and training manuals of professionally orientated disciplines aiming to determine their topic orientation on the sport pedagogue profession have been analyzed. It has been shown that didactical provision of the "Theory and Methods of the Chosen Type of Sports" and psychological-pedagogical disciplines, generally, does reflect a setting towards forming of theoretical competence in students. The main conditions of the students motivation development have been noted, such as renewing of the content and technology of the educational activity in the high educational institutions with including such components like didactical provision (of content, methods of realization, means of cooperation in the system "lecturer-student"), which is based on the integration of pedagogical and sport components of context approach based training; professionally oriented tasks, which are actualizing students life experience in connection with the specialty; taking part in the pedagogical activity; psychological-pedagogical interaction in motivation development.