Recent molecular studies indicate that the Pyropia lanceolata species complex on the west coast of North America is more speciose than previously thought. Based on extensive rbcL gene sequencing of representative specimens we recognize seven species in the complex, three of which are newly described: Py. montereyensis sp. nov., Py. columbiensis sp. nov., and Py. protolanceolata sp. nov. The new species are all lanceolate, at least when young, and occur in the upper mid to high intertidal zone primarily in winter and early spring. Pyropia montereyensis and Py. columbiensis are sister taxa that are distributed south and north of Cape Mendocino, respectively, and both occur slightly lower on the shore than Py. lanceolata or Py. pseudolanceolata. Pyropia protolanceolata is known thus far only from Morro Rock and the Monterey Peninsula, California; it occurs basally to the other species in the complex in the molecular phylogeny. A fourth newly described species, Pyropia bajacaliforniensis sp. nov., is more closely related to Py. nereocystis than to species in this complex proper. It is a thin species with undulate margins known only from Moss Landing, Monterey Bay, California, and northern Baja California; it also occurs in the high intertidal in spring. Porphyra mumfordii, a high intertidal winter species that has frequently been confused with species in the Py. lanceolata complex, has now been confirmed to occur from Calvert Island, British Columbia, to Pescadero State Park, California.