The field of research ethics offers a new approach to addressing the issues created by the unchecked development of technology. Research ethics could make a contribution, both substantively and procedurally, to help create a framework for reviewing the social and political consequences of actual or proposed technological developments. This paper puts forth a proposal for a principled expansion of research ethics’ jurisdiction, specifically a move from “Research Involving Humans” to “Research Affecting Humans”, and undertakes a case study of “Web 2.0” to analyze whether a philosophy of technology based on research ethics might work.