Unprecedant development of the IT influenced the development of the electronic business and internet. Introducing the electronic business into companies worldwide and accepting the new global media - internet, have enabled the development of the new area of the marketing practice - electronic marketing. Electronic marketing has kept the basics of the traditional marketing, but it has also adapted to the new standards in the business and, together with internet, it has opened up remarkable opportunities for the small and big companies, through the global accessibility of their offers. Electronic business is become the imperative of the modern business under the conditions of today's economic and political globalization, which dictates the rules of conduct among the world market players. The usage of internet has enabled direct, interactive communication, but has also started questions regarding security of that communication and protection of company's or individual's data. It is certain that the area of the electronic business and electronic trade, has unstoppable and unpredictable directions of development and so many potential users, while globalization has unique goal, but many interested masters. How the world will look like in the future, what countries will fit in, and what countries will dictate the tempo of the further development, remains to be seen.