G. LAKOFF and M. JOHNSON's theory of cognitive linguistics and their definition of metaphor and metaphorical concepts have led to a variety of qualitative approaches whose common aim is to reconstruct metaphorical concepts and metaphorical reasoning in everyday language. Targets of these approaches were cross-cultural, cultural, subcultural, individual matters and metaphoric interaction. To illustrate this, two different strategies for a systematic procedure are briefly outlined. URN: urn:nbn:de:0114-fqs0001206