Interdisciplinary studies confirm the fact that different branches of the humanities are closely connected with each other and increase each others’ efficiency. Since comparative interdisciplinary studies also include fields that are not purely literary, such as printing and publishing industries, the present study aims to analyze how cultural products achieve a better marketing through designing processes. Paratextuality, from Genette’s point of view, is the theoretical basis of this study, and peritexts and epitexts in the novels of Daneshvar and Soleimani are analyzed here. First, we define “comparative interdisciplinary study” and then discuss the peritexts and the epitexts in their novels. This is a library-based research; however, data is also collected through interviews with the publishers of their novels, Kharazmi, Ghoghnoos and Cheshmeh publications. It is a descriptive-analytical study and its findings show that there are some features in the appearance of books that motivate the customers to buy them. During years, because of cultural structures, advertising strategies and critical reviews, these features have changed. However, this study shows that the scope of the changes in the novels of Soleimani is vaster; in other words, by changing such features, publishers have been able to create a better marketing for Soleimani, even though he is less known than Daneshvar.