Governing people, the manifestation of the political power event creates beliefs and ideas - power which represent variables of belief systems or existing rules in any society. Some promote emancipation, freedom and justice, others propagate retaliation, revenge and oppression. All, however, serve the approaches to mobilize and unite people through images and speech. The image is a global view of the person. It comes from personal experience and from the information received from the media and is the synthesis of all we know, true or false, on the subject which it represents. The citizens perceive the politician, the party, the political organization or institution according to the promoted image. The unique form of political discourse in the minds of the audience induces in the mind of the auditory the faith in the ability of the orator to provide optimal solutions to the problems manifested in the society. The charismatic leader acquires much of his power from the fact that it is perceived by many as being simultaneously above others and as others. The charismatic leader knows that energy of the masses is extracted from the emotions, illusions, beliefs, expectations, ideals and dreams; thus energized, people believe they know who to follow and who to devote.