anime's media mix: franchising toys and characters in japan, by marc steinberg
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anime's media mix: franchising toys and characters in japan, by marc steinberg

;Brandeise Monk-Payton
journal of business paradigms 2014 Vol. 16 pp. -
201
monk-payton2014transformativeanime's

Abstract

Review of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.

Keywords

industry convergence mass media material history

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DOI:
10.3983/twc.2014.0557
URL:
http://dx.doi.org/10.3983/twc.2014.0557

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ID: 151559
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