one-step dynamic classifier ensemble model for customer value segmentation with missing values

one-step dynamic classifier ensemble model for customer value segmentation with missing values

;Jin Xiao;Bing Zhu;Geer Teng;Changzheng He;Dunhu Liu
journal of power sources 2014 Vol. 2014 pp. -
168
xiao2014mathematicalone-step

Abstract

Scientific customer value segmentation (CVS) is the base of efficient customer relationship management, and customer credit scoring, fraud detection, and churn prediction all belong to CVS. In real CVS, the customer data usually include lots of missing values, which may affect the performance of CVS model greatly. This study proposes a one-step dynamic classifier ensemble model for missing values (ODCEM) model. On the one hand, ODCEM integrates the preprocess of missing values and the classification modeling into one step; on the other hand, it utilizes multiple classifiers ensemble technology in constructing the classification models. The empirical results in credit scoring dataset “German” from UCI and the real customer churn prediction dataset “China churn” show that the ODCEM outperforms four commonly used “two-step” models and the ensemble based model LMF and can provide better decision support for market managers.

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149864
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10.1155/2014/869628
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