positive femg patterns with ambiguity in paintings

positive femg patterns with ambiguity in paintings

;Martina Jakesch;Juergen Goller;Helmut Leder
accounts of chemical research 2017 Vol. 8 pp. -
193
jakesch2017frontierspositive

Abstract

Whereas ambiguity in everyday life is often negatively evaluated, it is considered key in art appreciation. In a facial EMG study, we tested whether the positive role of visual ambiguity in paintings is reflected in a continuous affective evaluation on a subtle level. We presented ambiguous (disfluent) and non-ambiguous (fluent) versions of Magritte paintings and found that M. Zygomaticus major activation was higher and M. corrugator supercilii activation was lower for ambiguous than for non-ambiguous versions. Our findings reflect a positive continuous affective evaluation to visual ambiguity in paintings over the 5 s presentation time. We claim that this finding is indirect evidence for the hypothesis that visual stimuli classified as art, evoke a safe state for indulging into experiencing ambiguity, challenging the notion that processing fluency is generally related to positive affect.

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0x95644003c57E6F55A65596E3D9Eac6813e3566dA
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149481
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10.3389/fpsyg.2017.00785
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