The aim of this paper is to put into light main aspects of the relationship between the image of Roma as perceived by the majority of population and its representation in the Romanian press from 1990 until 2006. The representation of Roma is considered a cause and, in the same time, a consequence of the identity problem of this population as an ethnic group, on one side, and of its social status, on the other side. The situation of Roma in the Romanian society, the modalities of Roma portrayal in press and the factors that influence its representation are addressed in the paper.