A very rapid urban growth has been experienced during the last twenty years in the south–western tip of the state of Nayarit, Mexico, this is due to the financing of a touristic centre sponsored by Fideicomiso Bahia de Banderas (A State–owned trusteeship). Actions were taken so 4 236 Ha, along 140 km of coastline, previously occupied by "ejidatarios" are now spaces dedicated to housing and tourism. Such process of urban spread exaggerades regional inequalities present in this part of Mexico. The aim of this paper is to evidence the alteration in the spatial organisation of the study area as a result of the above mentioned urban growth.