Abstract Objectives: To explore the experience lived by some women who are concerned with following a natural and organic diet. Method: The qualitative analysis of the discourse was done as a bricolage (thematic content analysis and phenomenological interpretative analysis, using different ad hoc techniques). Results: The subjective experience of women consists of a phenomenological field that defines their historicity: past, represented by the theme "Why did you choose to eat like this"; present, "An optimism recreated"; and imagined future, "Absence of disease as object of ideal consciousness". This phenomenological field evolves, in experience and discourse, as an intermittent dilation of the theme "The expansion of consciousness in the right appetite". Conclusions: The orthorexia construct and the correct appetite discourses should be explored in greater depth by the scientific community in order to investigate: social stigmatization of people concerned with healthy eating and, in an associated way, pathologization of condition.