This study assesses the level of knowledge, interest, and awareness of archaeology among Kuwaiti youth in keeping with the social learning theory (Bandura 1977), which emphasises the social context in which learning takes place. According to this approach, individuals acquire through observation and imitation of significant others key concepts and cultural symbols. This study also focuses on students' perceptions of how the Kuwaiti government implements the archaeology law. Data were collected from a survey conducted in 2015 on a random sample of 1193 students from 12 high schools located in the 6 governorates in Kuwait. Two high schools (representing males and females) from each governorate were selected. Emphasis was on students in the senior level of high school (17-18 years old) as the last stage in the public schooling system in Kuwait. The study analysed the impact of students' gender, socioeconomic background, and personal exposure to archaeology on their attitudes toward archaeology. Analyses using Chi-square tests along with descriptive statistics revealed that students with highly educated parents and those attending schools in well-to-do communities were more likely to be knowledgeable about, interested in, and aware of the importance of archaeology. Students with personal exposure to archaeology are more interested in and concerned with archaeology than those with no experience. In addition, gender was a significant factor as males showed more knowledge of, interest in, and awareness of archaeology than females.