Hunters consider themselves conservationists, but they also think of themselves as hunters first. Some environmentalists perceive this as a paradox. This hunting-conservation paradox is typically reconciled in very similar ways across the hunting world, and for many they do so through associational life. Specifically, the sustainable hunting model of governance is promoted by hunters; proponents argue that revenue from hunting increases the funding, and therefore efficacy, of conservation efforts at various scales. While conservation worldwide has benefitted tremendously by this governance, there have been variations in the levels of success of different expected social and economic outcomes. Such variation could be explored through greater incorporation of sustainable hunting in global conservation dialogue, while simultaneously broadening conservation advocacy worldwide. However, this does not typically occur due to low levels of trust, stemming from divides in values and styles of reasoning among various environmentalists and hunting advocates. This paper provides insight into such limitations and, hopefully, informs and encourages further dialogue to improve sustainable hunting governance worldwide and expand the breadth of global conservation advocacy