From the commercial opening of Mexico the companies compete with transnational companies. In the municipality of Culiacan of the state of Sinaloa the small companies have been harmed mainly by his low level of productivity and competitiveness. Reason why to study two people who even with the complexity of the environment they haveinfluenced for the growth and development of its organization which is important for the local and state development. The intention of the present work, even though some results are included, is to show the method and the instruments used in the investigation. In the first place one poses the problem to investigate, the questions, objectives and hypotheses that orient this work, also includes the design of the field work, that contemplates relevance to use the qualitative method of the tradition life history, the collect and the storage of the data, its analysis and interpretation and some conclusions. The study allowed determining the characteristics and qualities that conform their personality of leader, as well as the identification of the management practices that have implemented.