The main topic of 'The Educational Museum: Innovations and Technologies Transforming Museum Education 'conference, third in a series of conferences organised by the Benaki Museum in partnership with the American Embassy and the British Council in Greece, was the use of technology and social media as means of transforming museum education and, sometimes, funding museum exhibitions and educational programmes. Among others, the conference aimed to discuss the use of digital applications such as Facebook, Twitter, Pinterest and Kickstarter by museums in order to attract a wider audience, interpret their collections and even fund their programmes.