r package clickstream: analyzing clickstream data with markov chains

r package clickstream: analyzing clickstream data with markov chains

;Michael Scholz
open geospatial data, software and standards 2016 Vol. 74 pp. 1-17
228
scholz2016journalr

Abstract

Clickstream analysis is a useful tool for investigating consumer behavior, market research and software testing. I present the clickstream package which provides functionality for reading, clustering, analyzing and writing clickstreams in R. The package allows for a modeling of lists of clickstreams as zero-, first- and higher-order Markov chains. I illustrate the application of clickstream for a list of representative clickstreams from an online store.

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