This paper makes a theoretical reflection of exploratory character, about obesity nowadays. It outlines the main control policies on body modeling in our times, emphasizing the relevance of the moralization of beauty. It also analyzes the new social dictates, led by media coverage of the image through the digital spaces, leading to the overexposure of bodies and forms. It finally seeks to understand how our culture contributes to the increasing number of people seeking bariatric surgery, as a way out of obesity. The authors point out the possible psychological damages as well as its impacts on the subjectivity.