All through the year 2011, movements with similar characteristics have taken place in several countries, movements that were based on a social awakening with an impact upon the economic, political and cultural sphere. It is within this context that one can notice that language is not an isolated element, the socio - linguistic studies or the discourse analysis studies revealing the relationship between language and society as well as the common aspects of their development. The social movement set off in Spain in May 2011 (15–M), has reunited thousands of people in the public squares where there was talk of the democracy that the people had thought long lost; the movement had as a slogan: they don't represent us. The slogans that are being shouted out show the way in which the thinking, the ideas, the political and social situation of a community are being influenced through the concise messages that generate group feelings – real weapons of social struggle.