A suitable method is absolutely essential in order to carry out qualitative research successfully. Grounded Theory Methodology (GTM) offers a technique that is appealing due to its clear structure and therefore especially appropriate for less experienced researchers. But by using this method the complexity and the demands of sampling process becomes more apparent. In this article, we discuss creative ways of dealing with the principles of GTM in thesis and dissertations. URN: urn:nbn:de:0114-fqs0502221