The aim of this text is to show the correlation between the multi-faceted media and permanent element of mass culture, which for decades is rock music, but then also the recipient, especially the fans. In this particular case concerned the study of one team (case study), ie the group Kult – not only extremely well-deserved for the development of rock music in Poland, but also very specifically treats the means of mass communication, especially the latest medium that is the Internet. An additional task was to broaden the research in the newly created branch of science media, namely music journalism.