This work aimed to determine the maximum content of cobalt that can be incorporated by ion exchange in zeolites H-USY, H-Beta, H-Mordenite, and H-ZSM-5. To reach this goal, batch isotherms at 75ºC were constructed after addition of zeolite samples in flasks filled with cobalt nitrate solution. The equilibrium data were fitted to Langmuir, Freundlich, and Tóth adsorption isotherm models. Langmuir was the best model for zeolites H-Beta, H-Mordenite, and H-ZSM-5, whereas experimental data for H-USY were better fitted to the Freundlich isotherm model. From the isotherms, it was possible to determine the maximum cobalt exchange level (q max) that can be incorporated in each zeolite through ion exchange. In this sense, H-USY presented the highest q max value (2.40 meq/g zeol), while H-ZSM-5 showed the lowest one (0.64 meq/g zeol). These results also show the influence of the zeolite framework related to the channel system, pore opening, presence of cavities and secondary porosity and SiO2/Al2O3 ratio (SAR) on the maximum capacity and behavior of cobalt ion exchange in protonic zeolites.