Formulation of the problem. One of the main features of modern tourism is the concept of its development based on sustainable development. Ecotourism, provided cultural approach to its organization, is an important means to improve the level of ecological culture of society and quality of life, maintain a balance in nature and the balanced development of the regions of our country. The necessary condition for the attractiveness of green tourism is an information and education activities media about public 'associations, educational and socio-cultural organizations, cultural approach to the planning and management of tourism activities.