A large body of literature aims at identifying growth models that fit best to given mass-at-age data. The von Bertalanffy-Pütter differential equation is a unifying framework for the study of growth models.The most common growth models used in poultry science literature fit into this framework, as these models correspond to different exponent-pairs (e.g., Brody, Gompertz, logistic, Richards, and von Bertalanffy models). Here, we search for the optimal exponent-pairs (a and b) amongst all possible exponent-pairs and expect a significantly better fit of the growth curve to concrete mass-at-age data.Data fitting becomes more difficult, as there is a large region of nearly optimal exponent-pairs. We therefore develop a fully automated optimization method, with computation time of about 1 to 2 wk per data-set. For the proof of principle, we applied it to literature data about 217 male meat-type chickens, Athens Canadian Random Bred, that were reared under controlled conditions and weighed 28 times during a time span of 170 D.We compared 2 methods of data fitting, least squares using the sum of squared errors (SSE), which is common in literature, and a variant using the sum of squared log-errors SSElog. For these data, the optimal exponent-pairs were (0.43, 4.06) for SSE = 2,208.6 (31% improvement over literature values for the residual standard deviation) and (0.89, 0.93) for SSElog = 0.04599. Both optimal exponents were clearly distinct from the exponent-pairs of the common models in literature. This finding was reinforced by considering the region of nearly optimal exponents.We explain, why we recommend using SSElog for data fitting and we discuss prognosis, where data from the first 8 wk of growth would not be enough.