The excitation of lanthanides with visible light to promote photochemical reactions has garnered interest in recent years. Lanthanides serve as initiators for photochemical reactions because they exhibit visible-light-promoted 4f→5d transitions that lead to emissive states with electrochemical potentials that are more negative than the corresponding ground states. The lanthanides that have shown the most promising characteristics for visible-light promoted photoredox are SmII, EuII, and CeIII. By understanding the effects that ligands have on the 5d orbitals of SmII, EuII, and CeIII, luminescence and reactivity can be rationally modulated using coordination chemistry. This review briefly overviews the photochemical reactivity of SmII, EuII, and CeIII with visible light; the properties that influence the reactivity of these ions; and the research that has been reported towards modulating their photochemical-relevant properties using visible light and coordination chemistry.