Obesity and food-related content aimed at children on YouTube
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Obesity and food-related content aimed at children on YouTube

Castelló-Martínez A;Tur-Viñes V;;
clinical obesity 2020 pp. -
306
a2020clinicalobesity

Abstract

This article explores the intersection between advertising by food brands, practices on YouTube and child obesity. The objective is to analyse the communication features of marketing content by food brands targeting children on YouTube. The existing literature confirming the relationship between exp …

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National Center for Biotechnology Information NCBI NLM MEDLINE pubmed abstract nih national institutes of health national library of medicine pmid:32726886 doi:10.1111/cob.12389 Araceli Castelló-Martínez Victoria Tur-Viñes

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