Advertising directed to bilinguals: Do both languages produce the same response? the case of Spanish and Basque in Basque society

Advertising directed to bilinguals: Do both languages produce the same response? the case of Spanish and Basque in Basque society

Monge-Benito, S.
revista latina de comunicación social 2019 Vol. 74 pp. 457-476
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mongebenito2019advertisingrevista

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