The role and importance of corporate culture of the university; found to relate concepts as «corporate culture» and «organizational culture» and discovered the last function: cognitive, value­education, communication, legal and regulatory, motivational, innovative and Stability; singled structural elements of corporate culture: artifacts, values, norms, goals and mission of the organization; and signs of the university as a corporation: nadorhanizatsiynist, polisub’yektnist, competitive environment, as the value of social identity formation and contrast to other organizations; noted that the characteristics of the corporate culture of the University is directly dependent on its public tasks, including such as meeting the needs of the individual in the intellectual, cultural and moral development through vocational education, science through research and creative activity of scientific and pedagogical staff training retraining and advanced training of employees with higher education, the formation of students’ citizenship, ability to work and life, spreading knowledge among the population, improving its educational and cultural level; indicated on the approaches to the definition of «corporate culture», including phenomenological and pragmatic, rational and genetic, and eksternalistskyy internalistskyy, guiding and limiting; peculiarities of formation and development of the corporate culture of the university in the context of competitiveness; the conclusions noted that the level of corporate culture depends not only on internal motivational guidance of employees of the University, but the resulting performance indicators ­ profitability, profitability and competitiveness.