Thermodynamics and kinetics of pretilachlor adsorption on organobentonites modified with hexadecyltrimethyl ammonium chloride were investigated to reveal the structural effects of organobentonites on the interaction with pretilachlor and the diffusion of the herbicide and were related to the controlled release from organobentonites. The adsorption of pretilachlor was entropically driven by hydrophobic interaction. The entropy change dropped with increasing surfactant loading from 0.4 to 1.50 times the cation exchange capacity (CEC) of the bentonite used, corresponding to a decrease in the degree of freedom of pretilachlor molecules due to the enhanced order of surfactant in the interlayer. The kinetics of pretilachlor adsorption was well fitted to the pseudo-second-order model and related to the structural features of organobentonites. The enhanced packing density of the surfactant in the interlayer generally resulted in a reduction of the rate constant of the pretilachlor adsorption onto organobentonites. However, the stepwise increase in the basal spacing due to the surfactant arrangement transition, from lateral-monolayer to lateral-bilayer at a loading level of more than 0.8 × CEC, benefited the diffusion of pretilachlor and diminished the influence of the increase in surfactant packing density. The release of pretilachlor from organobentonites was predominated by Fickian diffusion, which could be understood from the adsorption thermodynamics and kinetics. The time taken for the release of 50% of active ingredient was 16-23 times that for the control formulation and exhibited a linear increase with the relative value of the equilibrium constant to the rate constant of pretilachlor adsorption.