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Abstract
This study entitled “The Effectiveness of Audio-Video Initiated Presentation (AVIP) Innovation in Relation to Reading Performance of Pupils: Basis for Enhancement”, determined the impact of technological reading innovation on the reading performance of primary pupils. It made use of a descriptive-correlational research design focused on describing the profile of primary-grade pupils according to age, sex, grade level, family income, and parents’ educational attainment. Data were gathered through a researcher-made reading innovation tool. Findings revealed that most respondents were 7 years old, female, parents attained high school level, and family income below PhP 5,000. The level of effectiveness of Audio-Video Initiated Presentation (AVIP) Innovation is high. The level of reading performance of primary-grade pupils is grade-ready. There was no significant difference in the Audio-Video Initiated Presentation (AVIP) Innovation according to age, grade-level and parents’ educational attainment. However, there was a significant difference in the Audio-Video Initiated Presentation (AVIP) Innovation in terms of sex and family income. There is a significant relationship between the level of Audio-Video Initiated Presentation (AVIP) Innovation and the reading performance of primary-grade pupils.