The Impact of Communication Strategy and Communication Style on Communication Apprehension: A Quantitative Study with English Major Students

This study aimed to determine the impact of communication strategy and style on communication apprehension of English major students in a local college in Davao del Norte. The study is quantitative research that utilized a descriptive-correlational approach. A sample of 214 randomly selected English education students identified using stratified random sampling answered the surveys with three variables. Results showed that the level of communication apprehension, communication strategy, and communication style were all moderate. Results also revealed that there is a significant relationship between communication strategy and communication apprehension. Moreover, a significant relationship exists between communication style and apprehension among students. Hence, results show that the domains of communication strategy can significantly influence communication apprehension. Finally, it was revealed that domains of communication style, such as aggressive and passive, can significantly predict the communication apprehension of the respondents. Results imply that the variables are significant in overcoming the communication apprehension of English major students. This study recommends that educational institutions focus more on expanding and enhancing the knowledge and strategies of the students in understanding spoken messages, developing awareness in using communication styles, and improving self-confidence skills among students.