Navigating the Food Service Industry: The Impact of Shared Vision, Cooperation, and Empowerment as Core Competence on Competitive Advantage

This study looks into how core competence which focuses on shared vision, cooperation, and empowerment affects competitive advantage in the food service business, which is facing pressures from disruptive competition and growing consumer demand for sustainable and better food options. The study measures competitive advantage through business flexibility and responsiveness. It employs a descriptive-correlational research design and a purposive sampling technique, intentionally selecting fifty employees from various food service establishments, including fast-food chains, restaurants, and cafes, as respondents. Data was gathered using a modified version of an existing questionnaire, which included sections on demographics, core competence, and competitive advantage. A five-point Likert scale was used to collect the responses. The study reveals that there was a high degree of core competence in the food service industry, in general. It also discovered that businesses in the food service sector frequently have a very high degree of competitive advantage. Further, the findings show a significant positive relationship between competitive advantage and core competency, underscoring the significance of empowerment, collaboration, and shared vision in fostering flexibility and responsiveness, consequently gaining a competitive advantage in the marketplace. These results suggest that for businesses in the food service sector to obtain a competitive edge, they should prioritize strengthening and expanding their core competencies. The study is important for workers, managers, owners of businesses, consumers, academic institutions, and upcoming researchers. However, this study may have certain limitations regarding its scope and objectives, as it was conducted within a specific context and time frame which may not encompass all possible scenarios or changes over an extended period. Thus, the result of this research should be interpreted within these limitations, and future research is recommended to validate and expand upon these results.