This study aims to develop a standard index for analysis of the financial performance of the football clubs of Brazil who participated in the series in the year 2014. To prepare the standard index are used economic and financial indicators of liquidity, profitability and debt, as well solvency analysis of the clubs by using the Kanitz model. Based on studies on standard indices to compare the performance of companies were selected for the analysis of balance sheets and statements of income twenty clubs. This study is classified as a descriptive exploratory research, multicases and quantitative approach because the document analysis, on the information that was extracted from financial reports, published on the websites of the respective soccer clubs. As a result, you can see that the clubs generally have poor performance when individually analyzed in both the analysis of liquidity indicators, indebtedness, profitability and solvency. However, such a result can not explain the competitive performance of the teams in that league.